Sales Cycle & GTM Analysis

Situation

A go-to-market motion that generated plenty of top-of-funnel interest but converted it unpredictably — deals stalled somewhere between qualification and proposal, and nobody could say exactly where.

Analysis

Mapping every stage of the funnel from first touch to close surfaced the actual bottleneck: qualified leads were sitting too long before a demo was booked, and the gap widened every quarter.

Recommendations

A tighter qualification bar earlier in the funnel, a faster demo-booking process, and a proposal template that removed a full negotiation round-trip from the average deal.

Outcome